Jim was an officer of the TASO Football San Antonio Chapter, as well as a Division Rep. Jim was an outstanding official in the Southwest Conference and Lone Star Conference for 16 years until foot problems sidelined him.
Jim was called “Coach Jim” at Trinity University. Here is a quote after his retirement.:
“Coach” Jim Potter was one of the most liked and admired members of the Trinity coaching staff. He served as director of intramural for 33 years, from 1967 to 2000. His teams of student workers helped turn the program into one of the finest in the nation. The Intramural program gave Tigers the opportunity to continue their love of sports, the love of competition, the love of sportsmanship, and created a deeper sense of community. Under Potter’s leadership, Trinity also established the Outdoor Recreation program in 1984. Coach Potter was honored as Trinity’s Outstanding Professor in 1971, and the Alumni Association presented Potter with the “Spirit of Trinity Award” in 2007. The Department of Athletics inducted Potter into the Trinity University Athletic Hall of Fame in 2003. In 2017 the Intramural Fields at Trinity University were named after him.